In July, Red Chillies Entertainment declared a tie-up with
Sony Computer Entertainment Europe (SCEE) to build a full cycle game of the film on PlayStation. Released on October 5 at an event in Mumbai, "Ra.One - The Game" offers more than 20 game environments, features original voice-overs from the actors and is available on PS2 and PS3; the former being available for the Indian market and the latter for the international market. The project boasts of a series of firsts: a first full cycle BluRay PS3 game developed with an Indian developer; first console game to be dubbed by a leading Bollywood actor and also the first Bollywood title to appear as a full cycle PlayStation game. On October 14, a gaming tournament titled "The Ra.One Nvidia GeForce lan" was held in Mumbai. The event, which hosted over 1000 gamers competing against each other, featured several popular games such as "FIFA", "Counter-Strike" and "Call of Duty", and was telecast live on YouTube, showcasing digital innovation by means of live interactive contests, puzzles etc.